Using Laced
How to create an entry for a release
Tap Submit Entry on a calendar row, choose one size for each billing profile, then tap Create. Laced saves it as a launch that waits until you start it.
Checked against app version 1.4.11 ·
Open Calendar and tap Submit Entry on the release you want.
The button only opens the size screen if a billing profile is valid.
Choose the size for that profile.
One size per profile per release. Pick the size you would genuinely wear or genuinely sell.
Repeat for each profile you want in this release.
Tap Create.
Open the Launch page and confirm the launch is listed.
If it is not on the Launch page it was not saved, and nothing will run for it on the day.
One SKU, one entry, one size
In the app, a SKU is a single drop on the calendar: one colourway, one release date. Each billing profile gets one entry against a given SKU, and that entry carries one size.
There are three limits in that sentence and all three catch people out. One entry per profile, so a second entry on the same shoe needs a second profile. One size per entry, so a single profile cannot cover both a 9 and a 10. And it is per SKU, so the same profile can enter a Thursday release and a Saturday release with no conflict between them.
Choosing a size you can live with
Pick the size that is useful to you. A pair in a size you will not wear and will not sell is not a result you will feel good about, and it still used a profile that could have been on something else.
This is worth a moment of honesty with yourself, because the temptation on a hyped pair is to pick whatever size you think fewer people will ask for. You are not choosing a better entry when you do that. How SNKRS draws work explains what the Draw actually decides at close, and none of it is influenced by which size you picked.
What Create saves
Tapping Create saves a launch, and the Launch page is where it lives from then on. The launch holds three things: the release, the profile, and the size. It sits there doing nothing at all until you start it.
Check the Launch page after you create. It takes five seconds, and the failure it catches, a sheet dismissed before it saved, is completely silent otherwise. You would only discover it on the day, which is the one day you have no time to fix it.
Saving is not entering
This deserves stating plainly, because it is the most expensive misunderstanding in the app. A created launch is not an entry. Nothing has reached Nike. The launch is a set of instructions waiting for you to start it, and you start it a few minutes before the Draw opens.
If you create a week of launches on Sunday and never open the app again, none of them enter anything. The whole routine is in starting your entries, and the short version is five minutes before the drop, ten to fifteen if you are running several profiles.
Working through several profiles
On a plan with more than one profile, create every launch for a release in one pass, while the sizes are in front of you, rather than coming back to it later in the week. It is faster, and it is much harder to leave a profile out by accident.
Decide in that same pass whether every profile really goes on this pair. Nothing requires you to use them all on every release. Each launch you create is one more thing to keep valid and one more thing to start on the day, so put them where you want the pair. More profiles on a release means more entries in it, and the result on each of those entries is still decided the same way, which is covered in profiles and upgrades.
If something goes wrong
Submit Entry will not open the size screen
Why it happens: Laced needs a valid billing profile before it will take an entry.
Open Billing and confirm the profile has no red dot, then come back and try again. Validation can take up to sixty seconds after you save.
You cannot put two sizes on one profile for the same release
Why it happens: Each profile gets one entry per release, and that entry carries a single size.
A second size on the same pair needs a second profile. If you only have one, choose the size you would actually wear rather than the one you imagine is easier to get.
The launch is not on the Launch page afterwards
Why it happens: Create was not tapped, or the sheet was dismissed before it saved.
Go back to the calendar and create it again. A launch that exists is visible on the Launch page, so if it is not there, it does not exist.
Questions people ask
What is a SKU in the Laced app?
A SKU is one individual drop you select from the calendar, one colourway of one shoe on one date. Each billing profile gets one entry per SKU, and that entry carries one size.
Does creating an entry put me in the Draw?
No. Create saves a launch, and the launch sits on the Launch page doing nothing. It has to be started, a few minutes before the Draw opens, before Laced sends anything to Nike.
How many entries can I create for one release?
One per billing profile. Your plan sets how many profiles you can hold, so it also sets the ceiling on entries in any single release.
Can I enter two sizes of the same shoe?
Only across two profiles. One profile carries one size on one release. Two profiles can carry two different sizes on the same release if that is what you want.