The page for people who want the actual answer
Most of this site stays at the level of what you do: add a profile, pick a drop, get more entries. That is genuinely all you need to run the app. This page is for the reader who wants to know what is happening on the other side of the screen, because the answer changes how you think about the product.
Nothing here is a sales pitch. If anything, it is the page most likely to make you decide Laced is not for you, and that is fine.
One profile is one Nike account, and it is ours
A Draw gives one entry per account per release. That is Nike’s rule and nothing changes it. So the only way to be in a draw more than once is to be in it from more than one account.
In Laced, that is exactly what a profile is. Each profile you add is backed by its own Nike account, created and maintained by us on our own infrastructure. We run the setups. We run the proxies. We keep the accounts in the state a draw expects. You see a card, an address and a size.
That is the whole trick, and it is not a clever one. It is just work, done on our side instead of yours.
What you provide, and what you do not
You provide two things per profile: a payment card and a shipping address. Those are the parts that have to be yours, because a W is a real order, paid with a real card and delivered to a real door.
You do not provide a Nike account, a Nike password, a proxy, a device, a phone number for Nike, or any of the machinery a desktop bot would make you buy. You never open the SNKRS app on our behalf and you never sign in to Nike. If some part of the app ever asks you for a Nike login, something is wrong and you should email us before typing anything.
What that means when you win
The draw closes, Nike picks, and if it picks one of your profiles the card on that profile is charged and the pair ships to the address on it. You see the result in Laced.
The practical consequences are worth saying out loud. There is no Nike order history of yours to open, because you have no Nike account, so Laced is the record. And if something goes wrong with a delivery, we are the ones who can look at the order rather than Nike, which is covered in history and tracking an order.
What it costs us, and why the plans are priced that way
Accounts, proxies and the infrastructure they run on are a real recurring cost, and it scales with the number of profiles in play. That is why the plans are counted in profiles rather than in drops or in months of access: the profile is the unit that costs us something, so it is the unit you pay for.
It also explains what a bigger plan does not buy. There is no faster tier, no priority queue and no better backend, because no such thing exists on a draw. Every profile enters the same way into the same random selection.
The part we will not soften
Nike’s Terms of Use say “Do not register for more than one account”, and section 6 bars developing or using any unapproved application or automated technology to interact with Nike’s services. Nike has not approved Laced. Running an account per profile is plainly not what that first sentence asks for, and we are not going to argue our way around it.
What we will say is where the exposure sits. The accounts are ours. If Nike acts, it acts on them, not on a login of yours, because you never had one in this. What you stand to lose is an entry and whatever the plan cost you. Multiple SNKRS accounts quotes Nike’s rules in full, and is using a sneaker bot allowed goes through section 6 line by line. Both are worth reading before you decide.
What this does not change
More entries is not better odds. A draw picks at random from every valid entry, so a profile does not make any single entry more likely to be selected. Five profiles means five tickets in the same hat rather than one, and that is the entire claim.
Anyone, including us, who tells you a tool changes the chance on a single entry is describing something Nike’s mechanics do not support.
Questions people ask
So Laced makes Nike accounts?
Yes. Each profile is backed by its own account, created and maintained by Laced on its own infrastructure. You are never asked for a Nike account and never sign in to one, which is why there is nothing of yours in the draw.
Why not just use my own account?
Because one account gets one entry per release, which is the constraint the whole product exists to work around. If you entered on your own account you would be back to a single entry.
Does this break Nike's rules?
Nike's Terms of Use say do not register for more than one account, and section 6 bars unapproved applications. Nike has not approved Laced. The accounts are ours rather than yours, so the exposure sits with us, and we would rather write that than dress it up.
What do you actually need from me?
A card and a shipping address per profile, and the drops and sizes you want. Nothing else. There is no Nike login, no proxy to buy and no software to configure.
Where does my card go?
Onto the profile, where it is used to pay for an order if that profile wins. Nike charges the card at the moment the order is placed, exactly as it would if you had entered yourself.